Logo prices
How much does a logo cost in Kenya? Logo and brand identity prices for 2026
In Kenya a logo can cost you KSh 500 from a guy on Facebook, or six figures from an agency with a rooftop office. Both will call it 'a logo'. Wueh. The price alone tells you almost nothing about what you will receive, so here are ours, what you get at each level, and the questions that protect you whoever you hire.
How much does a logo cost in Kenya?
| Service | Price |
|---|---|
| Basic logo design | KSh 5,000 |
| Starter brand identity | KSh 12,000 |
Those are our two entry points. The basic logo is for a business that needs a professional mark to start trading. The starter brand identity is for a business that also needs its documents, social pages and signage to look like they come from the same company, and not from three cousins with three different laptops.
What each includes is listed in your written quote, along with the timeline and anything excluded, before you pay a deposit.
What should you get when you pay for a logo?
Whoever designs it, a logo is only useful if it arrives in the right files. Before the final payment, check that you have:
- Vector files (SVG, EPS, PDF or AI), which printers and sign makers need.
- PNG files with a transparent background, for websites and documents.
- A version for dark backgrounds, and a single-colour version.
- Confirmation that the design is original and that you own it once paid for.
How much does a brand identity cost in Kenya?
Our starter brand identity is KSh 12,000. A brand identity goes beyond the logo to the decisions around it: the colour palette, the typefaces and guidance on how to use them.
It costs more than a logo because it is more work, and it saves money later. With those decisions made once, a new brochure, proposal or post no longer needs designing from nothing. If you are unsure which you need, read logo vs brand identity.
Why do logo prices vary so much?
Same word, very different products. The gap usually comes from four things:
- Process. A logo drawn after a conversation about your customers takes longer than one adapted from a template.
- Options and revisions. More concepts and more rounds of changes cost more.
- Files and rights. Proper vector files and clear ownership are part of a professional price.
- Scope. Some quotes described as a logo include colours, typefaces and templates. Others cover the mark alone.
A very low price usually means a template, a single file and no revisions. That may be fine for a short-lived project or a weekend hustle. It is a poor economy for a business you expect to be running in five years. Cheap is expensive, as they say.
Is "branding" the same as a logo?
Not in Kenya, and this trips people up daily. Here the word branding is often used for printing: vehicle wraps, signage, uniforms and promotional items. Walk down any industrial area road and every second shop offers 'branding'. That is production, and it is priced by the printer according to size and material.
A logo or a brand identity is the design that printing is produced from. We do the design and prepare print-ready artwork. Printing is quoted by your print supplier.
What else might you need alongside a logo?
| Service | Price |
|---|---|
| Landing page | KSh 10,000 |
| Starter business website, up to 5 pages | KSh 18,000 |
| Google Business Profile setup | KSh 3,500 |
A new logo is usually followed by somewhere to put it. A logo with no website is a nice outfit with nowhere to go. Full website prices are in how much a website costs in Kenya.
How does payment work?
- A 50% deposit before work starts.
- The remaining 50% before final handover of the files.
- Deliverables, timeline and exclusions agreed in writing first.
No surprises on either side. That is the whole point of writing it down.
Quick answers about logo costs in Kenya
How much does it cost to design a logo in Kenya?
Our basic logo design is KSh 5,000. A starter brand identity, which adds colours, typefaces and usage guidance, is KSh 12,000.
Does the price include registering the logo as a trade mark?
No. Trade mark registration in Kenya is handled through the Kenya Industrial Property Institute (KIPI), usually with an IP lawyer or agent, and carries its own fees. We supply the artwork you need for the application.
Does the price include printing business cards or signage?
No. The price covers design. Printing is quoted separately by a print supplier.
Should I get a logo or a full brand identity?
Start with a logo if you are testing a new business with one or two touchpoints. Choose a brand identity if several people produce material for you, or you are about to build a website or print at volume.
Do I pay everything upfront?
No. We take a 50% deposit before work starts and the remaining 50% before final handover.